The Hijab Company - A Look at the Business Behind Modern Islamic Fashion
Recently, the fashion industry has become increasingly attracted to Muslim consumers who desire to wear hijabs. Some companies do this out of profit while others strive for inclusivity.
Debate continues over whether these efforts are truly in the interest of Muslims. But for many young Muslim women, consumer visibility can serve as a symbol of acceptance and belonging in their mainstream community.
How Hijabs Are Made
The initial step in creating a beautiful hijab is selecting the appropriate material. Go for something lightweight and breathable that can drape properly; try weaving fabric for an understated aesthetic, or opt for stretch knit for extra comfort and flexibility.
Fabrics come in a range of materials, such as cotton, silk, rayon and synthetic. Pick one that complements your style and budget while providing durability through multiple washes.
If you're not sure which fabric type best suits your needs, opt for a neutral hue. White, cream, beige and brown are all popular choices that are timeless classics that can complement many different looks.
Additionally, try to steer clear of fabrics that might be too slippery, hot, or tight for your comfort level. Cotton may be the preferred material while silk or synthetic fibers might work better for you.
Silk is an incredibly soft and luxurious fabric. It also boasts remarkable durability and versatility, meaning you can wear it year-round without fear of wrinkles or damage.
Chiffon is another fabric commonly used in hijabs, offering delicate and flowing qualities. It's especially ideal for warm weather since it is light but still drapes beautifully.
Chiffon hijabs come in an array of prints and colors, making them the ideal choice if you need a wrap-style hijab that stays put all day.
Crinkle hijab are another popular option. These scarves are made with a special fabric featuring tiny crinkles for an enjoyable texture and feel. Crinkle hijabs are versatile and effortless to wear, making them the ideal choice for busy women on-the-go.
Sports hijabs are another new trend that's on the rise. These hijabs are made with fabrics such as polyester and polyester blends for stretchy, quick-drying qualities. As such, they make ideal workout wear since they can easily be pulled over your head and tucked into workout clothing so they won't shrink during intense exercise sessions.
How They Are Designed
Many Muslim women believe that covering up is an integral part of their religious identity. It allows them to demonstrate their devotion while still wearing clothes they feel comfortable in. Furthermore, covering up helps protect Muslims from men taking advantage of their vulnerability and desire - especially those who don't understand their religion.
Hijabs are popular among women of all ages and ethnic backgrounds, offering a comfortable cover-up option for everyday wear. Not only are they versatile enough to cover all bases, but can also be layered with scarves or headbands for an eye-catching style.
Modern hijabs are made from a range of fabrics, such as cotton blends, silks and polyesters. These lightweight materials tend to be the most user-friendly yet also the most durable and resistant to wear.
If you want to add more flair to your hijab, try adding lace, fringe or beaded embellishments. These can either be sewn on to the edge of your fabric or attached with hook-and-eye tape. This way, you can switch up the designs as needed according to what suits you best at any given time.
Designers took the hijab to a whole new level this season on the catwalks. AW18 shows featured hijabs in all shapes and sizes - including hooded ones and asymmetrical wraps. While some were just styling tricks, others made statements about how fashion industry views the hijab.
Anish Datta, an Indian designer, epitomizes this trend. Recently shortlisted for the Jameel Prize for his Islamic fashion work, Datta asserts that fashion has become politicized in India and he is striving to combat this issue.
He believes the way we think about design is often flawed, and he's particularly troubled that many people in India don't stop to consider the political implications of what they wear. Clothing plays a significant role in how we perceive certain communities and cultures, so he hopes his work will help bridge the gap between lower-income Muslim families and the fashion industry.
How They Are Sold
The Islamic fashion industry offers great financial rewards. For instance, the hijab has gone from being a niche product to an increasingly mainstream one with advertisers and media giants actively encouraging women to don the traditional headscarf in increasingly diverse ways.
Muslim women are seizing this moment to make their mark on the world by selling their own line of hijabs. Vivy Yusof, co-founder of Malaysian firm Naelofar Hijab, has been doing just that for nearly a decade.
She has sold hundreds of thousands of shawls online and at bazaars in Kuala Lumpur. Her designs are highly sought-after on Instagram, where they sell out almost instantly after release.
Vivy attributes her success to her brand. By positioning herself as an independent fashion designer, Vivy helps women feel confident in what she creates and the products she sells.
In addition, Vivy is constantly developing her products and creating new ones. She works closely with a team of designers who collaborate on creating unique styles that are both practical and beautiful.
Building a successful brand and cultivating an engaged fan base takes hard work, but the rewards can be immense. Vivy has discovered that using social media to promote her hijabs is the most successful strategy for reaching new people.
She collaborates with her team of designers to craft hijabs that are both functional and fashionable. The aim is to create a collection that customers can wear with confidence without feeling like they're trying too hard.
She and her team strive to use only top-notch materials, so their hijabs are comfortable to wear and long lasting. Quality materials will also help build their reputation as a high-end brand. For instance, her scarves are made of wool which is known for being both soft and strong; additionally, they use lightweight silks which breathe well.
How They Are Made in the U.S.
The hijab is often seen as a symbol of oppression, yet it also serves to express a woman's identity. This is especially important in countries like America where President Donald Trump may make Muslims feel less safe wearing this style of dress.
Melanie Elturk has sought to address this need with her brand Haute Hijab. Although it began as a ready-to-wear business, she quickly discovered that what customers really desired were hijabs.
At first, Elturk's business focused on repurposing vintage scarves to create modest fashions. But once she noticed a huge gap in the market, she changed direction entirely and has since blossomed into America's leading hijab brand.
She's also introducing sports hijabs, which she hopes will appeal to the growing number of women who wish to wear their headscarf while exercising. According to Sheikha, this provides Muslim women with a more comfortable alternative than the shayla that often comes with their abayas and slips off during exercise.
Scarves come in a range of materials, such as viscose, chiffon, jersey, georgette and silk. They come in different lengths to match any neckline or style of clothing.
Some hijabs, such as the v-neck varieties, feature thin straps that can be tied together at one end or left hanging in front of your face. Others, like sleeveless styles, lack straps altogether.
Most American hijabs are composed of cotton, linen or polyester and designed for everyday wear. These materials offer softness and durability to make them perfect for daily use.
However, these fabrics come with a downside; they're produced using chemical treatment processes that may negatively impact water supplies. Elturk hopes to address this issue through her own line, as she always looks for more sustainable options when it comes to textile production.
Elturk hopes to create a wider selection of fashion-forward and sustainable hijabs, as well as foster a digital community. She believes that having an online presence is essential in attracting customers.