The Hijab in the Beauty Industry - Inclusivity Or Tokenism?

The Hijab in the Beauty Industry Inclusivity or Tokenism

When it comes to the hijab in the beauty industry, there's a big debate going on: Is it inclusive, or just a tokenism? This article discusses the importance of inclusivity when it comes to the hijab, and how brands like Nike, Dolce & Gabbana, and Halima Aden are making moves to make sure that their products are appealing to a wider audience.


Dolce & Gabbana

Dolce & Gabbana recently launched a new line of hijabs and abayas for Middle Eastern women. They are designed with the goal of countering the societal stigma against Muslim women. Some fashionistas are saying that the collection is a long overdue step.

Hijabs are usually worn by women as a symbol of modesty and religious freedom. The Dolce & Gabbana collection features flowers, poppy prints, and delicate lace trims. It also includes a variety of colors.

Dolce & Gabbana is part of a growing list of fashion brands that have begun offering clothing lines for Muslim women. Other retailers include H&M, Mango, and DKNY. Others have launched limited-time collections during Ramadan. These fashion companies are demonstrating that they understand the Muslim consumer and what they want.

In the Middle East and Africa, the beauty industry is the largest in the world, estimated to be more than $25 billion. That number is expected to double in the next five years. Meanwhile, the global Islamic market is projected to reach $327 billion in 2020.

Dolce & Gabbana's strategy is different than most luxury brands that offer beauty products. The Italian brand has signed third-party agreements with specialist manufacturers in Italy and other countries. Those contracts are expected to continue until the end of 2022.

While Dolce & Gabbana's move could lead to higher margins, critics say the line exploits the Muslim consumer. Many Muslim women feel as if they are being used. However, the company says that they don't expect to force them to buy their clothing. Instead, it wants them to wear it and feel confident about it.

Despite the controversy, many fashion experts agree that Dolce & Gabbana's Muslim collection is beautiful. This is one of the few fashion brands that have chosen to directly target a market that has historically been neglected by mainstream fashion.

Traditionally, hijabs are dark in color, but the new Dolce & Gabbana collection is light, ranging from white to lemon, and features gossamer fabrics. It also has floral prints and satin-weave charmeuses.

Unlike other designers, Dolce & Gabbana's line will not be available exclusively to the Muslim market. Non-Muslim women will be able to accessorize their Dolce & Gabbana abayas with statement bags and sunglasses.


Nike

Nike is one of the world's leading athletic apparel brands. The company has been actively involved in the Muslim world for years. In fact, they have been notably increasing their business in recent years. They are also a strong advocate for diversity in sports.

Earlier this month, Nike released a controversial Arabic-language ad that features Muslim female athletes in hijab. Although the ad is an altruistic gesture, it has sparked some debate.

The advert features a Tunisian fencer, an Emirati figure skater, an Egyptian beach volleyball player, and a Jordanian boxer. Nike's goal was to showcase the power of modest performance wear.

Nike's decision to make a hijab available for female athletes is no doubt a smart move. However, it comes amid a hostile cultural climate. Several skeptics are wondering whether the company is actually doing the right thing.

Some people argue that Nike's hijab is a marketing gimmick, a way to cash in on a niche market. While Nike isn't the first brand to sell hijabs, they are the first major one.

Nike's decision to introduce a hijab was a year in the making. They first tested the concept with international athletes and found that Muslim women had trouble finding a comfortable head covering while exercising.

Their version is designed with a lightweight fabric and small holes in the fabric to facilitate airflow. They also consulted with Muslim athletes and local communities to get their feedback on the design.

It's hard to imagine a more fitting time for Nike to release its Pro Hijab. After all, the ad has been generating quite a bit of buzz on social media. And while it may have deterred some women from participating in sports, it's been a game changer for other female athletes.

This spring, Nike will offer the Pro Hijab to the general public. The product will be available in white, gray, and M/L sizing.

The ad may have been a tad over the top, but it's clear that Nike has tapped into a huge untapped potential market. By promoting diversity and encouraging participation in sports, Nike is sending a powerful message to its Muslim audience.


Halima Aden

Halima Aden is a Somali-American model who has worn the hijab in the fashion industry. She has walked the runway for top designers in New York and Milan. However, she recently announced her modeling retirement.

In an interview with BBC Global Religion reporter Sodaba Haidare, Halima explains that her decision to quit the industry was driven by her religious beliefs. According to her mother, the fashion industry clashed with her beliefs.

After living in Kenya's Kakuma refugee camp, Halima moved to St. Cloud, Minnesota. During her time there, Halima excelled at school and became the first hijab-wearing homecoming queen in her high school. While attending college, Halima was the first Somali student senator.

Halima joined IMG models, and broke boundaries as the first hijab-wearing model to wear the hijab on a fashion show catwalk. Later, she was the first to wear the hijab on a Sports Illustrated cover.

Aden was also the first to wear the hijab in a swimsuit competition. Halima competed for Miss Minnesota USA and eventually made it to the semi-finals.

In 2017, Halima joined Rihanna's Fenty Beauty line and starred in the brand's campaign. It was a major milestone in her career.

She is a role model for many women and hopes to continue being a positive one. Though she has stepped back from the fashion industry, her impact remains great. As a Somali-American, Halima has helped to break down barriers for other Muslim women and women of color in the fashion industry.

When she began her modeling career, Halima was selective about the clothes she wore. Instead of wearing the traditional hijab, she would use smaller pieces of fabric or a makeshift hijab.

Her mom was concerned about her being a role model for other Muslim women. But as Halima's modeling career soared, her mental health suffered.

She started to question her career choice and began to doubt whether it brought her happiness. She eventually decided to quit working for UNICEF and return to her native country. She was inspired by the Covid-19 pandemic, which gave her more time to think about her religious beliefs.


Mariah Idrissi

Mariah Idrissi is the first Muslim model to appear in a major global fashion campaign. Her work with H&M has made a splash in the media. She is an international public speaker, promoting modest fashion and women's empowerment.

She is a British-Moroccan model and activist. A self-confessed Muslim, she has been vocal about issues such as Islamophobia and the need for more inclusive fashion. Since her debut in the fashion industry, she has become a role model for other models.

Before her modelling career, she worked in a retail shop in London. In 2015, she was approached by a casting director while working in a children's shop at Westfield Shopping Centre.

Idrissi was scouted for an H&M campaign. It was her first time wearing a hijab for a mainstream fashion campaign.

The video advertisement went viral. The campaign features models with different body types, including plus size models. Using diverse backgrounds to promote sustainability and eco-friendly fashion, the campaign highlights how to "Close the Loop."

While Mariah has appeared on a variety of magazines such as Teen Vogue, she has also had a role in campaigns for other brands, such as H&M and Rihanna's Fenty Beauty. Several years after her initial exposure, she has risen to fame by becoming one of the most famous Muslim models in the world.

As the first visible Muslim model in a major global fashion campaign, Mariah is inspiring women across the globe to wear the hijab. And, by doing so, she is demonstrating the harmony between tradition and modernity.

She is also the founder of the modest fashion movement, Haute Hijab. With her unique stamp on beauty, she has gained worldwide attention. Currently, she lives in Dubai and works with various fashion and beauty brands.

She is also an advocate for humanitarian causes. Her work with Human Care Syria in the Women's Hygiene and Sanitation Project is a good example of her efforts.

For her modeling achievements, Mariah has received a wide array of awards and nominations. In addition to her work with H&M, she has appeared in a variety of magazines and is an avid supporter of female empowerment.